The dissertation is devoted to the deepening of theoretical and methodological aspects and the development of practical recommendations aimed at improving management of the development of gas supply services for household consumers.In this paper, the research of scientific approaches to services as an economic category was conducted, including the definition of their place and role on the market of natural monopolies. In particular, the following aspects were developed further: the definition of a service as a type of the economic activity that creates a benefit in its intangible form, is implemented as an action or a sequence of actions, facilitates the creation, improvement, consumption, usage or increase of an asset’s benefit and can be reliably estimated in the monetary equivalent; services on the natural monopoly market as an economically significant social benefit, provided by a complex vertically-integrated production and management infrastructure of a subject of a separate branch of natural monopoly, by optimizing complex technological and managerial processes – from the extraction of raw materials to the final user, creating economic gains with economies of scale.The analysis of aspect characteristics of the conditions for providing services on the markets of natural monopolies was done, as well as the estimate of the state of the natural gas market regarding the main business entities, and the formation of basic measures to reduce gas consumption by household consumers based on the narrowing of the subsidization system and measures of organizational and technological nature, and determining the direction of vectors of social responsibility of the enterprises – gas sellers (market (business), internal and external), that specify their general social policy, based on interests and requests of interested groups; the analysis of regulatory documents and decisions of state authorities that have force in state regulation on the natural gas market, hierarchy levels of regulation with a determined terminological apparatus of the information plane of natural gas supply to consumers.The mechanism of managing the development of gas supply services for household consumers was improved, which is a complex structure, a part of the general mechanism of managing the development of gas supply services and a set of incentives, levers, tools, forms and methods for regulating relationships with household consumers, and operates with an estimated goal through individual mechanisms, that reflect the action of separate management functions (planning, organization, motivation, coordination and control). The methodological approach to the estimate of the policy of corporate social responsibility by an enterprise – natural gas provider to household consumers was offered, formed on the basis of J. Bertrand model and the usage of theoretical and gaming modelling, considering the quality of gas supply services to household consumers, control, level of support from the state, «responsible» consumers who care about the quality of gas supply services provided to them, to achieve equilibrium of the natural gas supply market for household consumers (the desired Nash equilibrium).
The sequence of forming a strategy for corporate social responsibility of gas selling enterprises was algorithmized, in terms of responsibility to household consumers that considers aspects of social responsibility in organizational management, regarding human rights, in relation to the employees, the environment, business integrity, regarding the participation in life of the society as a whole and local community in particular.
Theoretical and methodological provisions, conclusions and recommendations of the dissertation are brought to the level of practical developments and implemented in the performance of gas selling enterprises, in particular regarding corporate social responsibility to household consumers, a methodological approach to managerial decision making based on systemic ties of changes in indicators of the economy, the solution of which requires appropriate research on the coefficient of regionality in determining the attractiveness of a gas selling enterprise for a consumer, in the conditions of the formation of a competitive natural gas supply market.
Key words: gas distribution enterprises, energetics, competitive relations, deliveries, natural gas, service process, decision making process, regulation of the activity, social responsibility, consumer.
