The thesis is devoted to the scientific substantiation of theoretical and methodological bases and methodical provisions on stimulation of investment attractiveness of territorial communities (ТС) and development of practical recommendations on its realization.
The first section reveals the essence of the components of the content of the concept of «investment attractiveness of TC» (incentives, needs of TC, investment activities of TC, etc.), and factors influencing it; methods of attracting TC investments are identified; the content of state regulation of investment attractiveness of TC in Ukraine is determined. Structuring the needs of TC allowed to develop the classic provisions of A. Maslow and to form blocks «basic needs», «comfort needs», «needs for recreation and development» and to determine their content. Identifying the priority of meeting such needs helped to identify key factors in shaping the investment attractiveness of TC. The study of financial needs of TC made it possible to structure and link them with possible sources of satisfaction in order to choose the best option for the distribution of existing and promising sources of funding for newly created TC. It is established that TC is an integrated entity that has the features of territorial, intellectual, property, fiscal autonomy and requires appropriate state regulation of investment attractiveness and forms a certain synergetic result, which creates the possibility of obtaining a social effect at society, state.
The second section describes the state of use of production and natural resource potentials of TC; the financial support of TC activity is analyzed; market opportunities of TC social infrastructure are estimated. A methodical approach to integrated assessment of investment attractiveness of TC, based on the identification and evaluation of parameters of its natural resource and production potential based on the results of the survey of TC managers and further comprehensive SWOT-analysis, allowed to establish the uniqueness of natural resource potential of Rivne region. transition of TC economy to intensive principles of development. Assessment of production potential by the integrated indicator showed a weak development of production infrastructure, with the exception of TC cities of regional importance. Based on the indicators of TC activity, the general rating of individual TC of Rivne region was formed, which allowed to develop the classification of TC in terms of their financial capacity. In order to analyze the transparency of investment activities of TC authorities, the methodological approach of comparative evaluation of TC management activities regardless of their groups has been improved and the structure of criteria for their evaluation has been unified. The results of the analysis of the social infrastructure of TC are improved by scientific and applied provisions of comparative assessment of methodological, cultural, educational, household components and suggest that most TC Rivne region is underdeveloped logistics infrastructure, TC members are not provided with sufficient educational institutions, not all communities have the necessary the level of medical care that is relevant, especially in a pandemic.
The third section considers the mechanism of stimulating public activity of TC in terms of its impact on their investment attractiveness; identified marketing tools to attract investment; the expediency of e-government of TC in order to increase the transparency of decisions of TC management bodies is substantiated. The relationship between the civic activity of TC members and their desire to unite has been studied. It has been established that public organizations are an integral part of a mature civil society, which provides the necessary conditions for the growth of political consciousness and activates the public position of TC members. The importance of using the marketing concept in the functioning of territories where TC are located is substantiated with the general strategy of its social and economic development. It is proposed to assess the impact of the main directions of e-democracy on the investment attractiveness of TC territories taking into account the positive prospects, the benefits and growing dissemination of global experience of behavioral and digital economy, as well as reflective response to the needs of TC members and investors.
The working hypothesis of the study was confirmed, and the developed scientific and applied and methodological recommendations to stimulate the investment attractiveness of TC provide them with opportunities to increase their financial capacity, investor loyalty, quality of interaction with external and internal stakeholders in the face of demographic and political environmental factors. Approbation of developments confirmed their effectiveness.
