V. O. Chemii. Formation of economic strategy of the municipal transport enterprise under conditions of uncertainty. - Qualifying scientific work as a manuscript. PhD thesis, majoring in 051 specialty (Economics). - State University of Infrastructure and Technology. Ministry of Education and Science of Ukraine, Kyiv, 2021. The thesis is dedicated to the issues of expanding the theoretical and methodological bases and providing scientific and practical recommendations for the economic strategy formation of the municipal transport enterprise under conditions of uncertainty. It is established that the modern environment is characterized by dynamism and uncertainty at the macro level, at the level of individual countries, sectors of economic activity, regions, associations, groups of enterprises, and entities, in particular municipal transport enterprises. Under such conditions, it is extremely important to develop an economic strategy that provides for the implementation of flexible and the most effective management decisions in a critical situation. It is suggested to understand the economic strategy as a long-term plan of economic development of the enterprise, which not only corresponds to the general mission of activity, but also is based on the established economic values. The key factors influencing the economic strategy formation of municipal transport enterprises are identified and classified. There are groups of factors of positive and negative influence, direct and indirect influence, internal and external, regulated, and unregulated, which are presented in the relationship and interdependence with the help of a matrix approach. To avoid duplication, it is suggested to make matrix-type groups of four separate classification features, which makes it possible considers the degree of potential influence of each individual factor on the development and functioning of municipal transport in economic strategy formulation. According to the results of critical analysis of the genesis and basic approaches to the essence of the concepts of risk and uncertainty, their content is specified from the economic activity perspective. It is suggested to understand the risk as the possibility of a potential decrease in income of the enterprise because of the negative impact of business threats or additional income due to the implementation of factors of positive impact, the probability of which remains uncertain. Uncertainty is suggested to be defined as the conditions of activity or business environment in which the possibility of realizing risks increases, including those not previously identified by the management system. As a result of the analysis of the volume of passenger transportation by the main types of municipal transport, the busiest of them are identified. It is concluded that the main part of intracity transportation is provided by road transport, then, in terms of mass use towards a decrease in the share of transportation, modes of transport are distributed as follows: trolleybus, metro, tram. It has been found that the indicators of passenger transportation by municipal transport have negative dynamics due to changes in consumer priorities of passengers and quarantine restrictions. A combined approach to the formation of the economic strategy of the municipal transport enterprise is suggested. It provides a combination of marketing. The process of developing an economic strategy is divided into four successive stages. The necessity of creating a knowledge base as an IT system is substantiated, which will increase the level of controllability, and transparency of procedures for the implementation of the tasks of the combined approach. The necessity of determining the marketing component of the economic strategy of the municipal transport enterprise with the use of process and marketing mix approaches is substantiated. The marketing mix approach combined two marketing complexes: model 4C and model 3P. Due to the process approach two main stages of the process of determining the marketing component of economic strategy is identified: the formation of a service complex and the implementation of customer-based service. This combination provides a methodological framework for considering the specific needs of consumers, a combination of tactical directions, the implementation of the positioning program and the creation of a strategic basis for a flexible response to environmental challenges. The procedure for assessing the degree of satisfaction of consumers with municipal transport services is determined. Theoretical and methodological bases for forecasting the economic development of municipal transport enterprises are developed. It is substantiated that the economic and marketing strategy should be built as a solution to two problems: increasing the profitability of municipal transport; maintaining and supporting passenger traffic at a level sufficient to ensure break-even traffic.
