Rosynskyi A. Economic potential growth management of real estate development company

The study examines the theoretical foundations of the formation, management, and growth of the economic potential of construction enterprises, in particular, development companies. Taking into account the specific features of development activity, the economic potential components of enterprises participating in the real estate development are systematized in the form of a hyperplane of the growth management ortho-base, which is built in a three-dimensional system of dichotomous coordinates "form of existence - the difficulty of search - duration of effect". The principles of the proposed three-dimensional model usage to improve the goal-setting processes in the development company growth management system have been identified. To expand the theoretical basis of development management, the author's definitions of the identified main determinants of growth management of development companies are proposed: "growth potential of development companies" and "economic potential power". A study of the impact of construction production energy efficiency on the economic potential growth of the development company was conducted. The concept of an energy-efficient development management lever has been developed in the form of a system of measures to increase the energy efficiency of construction production processes based on sustainable development. As a result of a sample study of the primary residential real estate price change dynamics during the development project implementation cycles, the factors influencing price changes for primary residential real estate were singled out and grouped. A methodology for measuring the impact intensity of factors is proposed in the form of a developed algorithm of fuzzy logical inference for the system of isolated impact factors, which allows obtaining additional information necessary for making informed management decisions regarding the economic potential growth of the development company. Based on the algorithm, a multifactor model of fuzzy logical inference regarding the price of the primary real estate of the development project was developed. As a result of the analysis of its shortcomings, methods of their minimization using automation and artificial intelligence technologies are proposed. Using the functionality of the Simulink environment, a software implementation of the simulation model was developed, which allows not only the minimization of the identified shortcomings but also the application of automation and artificial intelligence technologies for its further improvement. The basics of development companies' integration into the virtual assets market as a component of their economic potential growth in the context of the digital transformation of Ukraine has been studied. Areas of virtual assets application in the operational activities of development companies were singled out, in particular, investment activities and marketing communications. The application areas of secured virtual assets are defined and the concepts of construction products tokenization are considered. Particular attention is paid to the construction of the development company metauniverse with a hierarchical structure in the form of NFTs sets of different levels. The relationship between the growth of the development projects' metauniverses and the implementation of BIM technologies in the design of real estate objects is proven. A universal concept of building a metauniverse of a development company that implements residential construction projects has been developed. A scientifically based approach to the quantitative assessment of the development company virtual assets value decrease risk has been developed in the form of a discount coefficient of the non-fungible primary level token value Idpt, which is based on the terms' characteristics of the fuzzy values of the partial impact factors on the primary real estate price. A scheme for integrating the real estate development process into the virtual asset market has been developed concerning the stages of the real estate object's life cycle. The prospects for the growth of development projects metauniverses after the introduction of "real" real estate objects into operation are determined, in particular, through the introduction of PTE technologies. The prerequisites and principles of the development company growth management digital transformation have been studied. The principles of using CRM systems in real estate development management processes have been studied. It is proposed to integrate the developed simulation models in the form of separate software modules into the digitalized growth management system of the development company. The key requirements of primary real estate investors for the development companies' digital presence on the Internet have been identified. The principles of ensuring a sufficient level of development company's cyber security in the conditions of a digitalized environment have been studied.