Melnyk I. Mechanisms of state influence on the formation of mass culture in hybrid war.

The thesis justifies the mechanisms of state influence on the formation of mass culture as an important factor of humanitarian policy and as a tool of "soft influence" in the conditions of a hybrid war. Moreover, the research paper provides practical proposals for improving strategies for the formation of mass culture in Ukraine. For the first time, the author has studied the issue of mass culture in the context of strategies of state influence on the formation of cultural policy in the conditions of a hybrid war. The state influence comprises legal, organizational, and socio-cultural components and aims to establish a competitive mass cultural product based on the national cultural values, spiritual ideals. It contributes to the establishment of Ukrainian identity, promotion of the Ukrainian cultural brand in the world information and cultural space. The thesis proposes to include the concept of "mass culture" in the legislative field of culture and public administration, as well as to determine its role and functional purpose in the formation of security strategies, countering informational hybrid aggression and the formation of the state's national cultural policy. The author has defined the modes of worldview and value influence of mass culture on public consciousness. These modes aim to destroy the established cultural and ethical views in society, degradation of national self-awareness, which in the conditions of hybrid confrontation is not only an informational threat, but also a humanitarian one. The thesis proposes symmetrical variants of the counter-influence of mass culture within the domestic and world informational and cultural space.