The dissertation is devoted to the solution of an important scientific and practical task of developing theoretical foundations, methodical provisions, and practical recommendations for the development of innovation and investment potential in Ukraine. To solve this problem, the content of such concepts as «innovation», «investment», «potential», and «innovation-investment potential» is specified. The specifics of the development of innovation-investment potential in the conditions of the activation of numerous risks and threats at the level of the state, region, and business entities have been determined.
In the process of studying the theoretical foundations of the development of the innovation and investment potential of the national economy, a multiplicity of approaches to determining the content of its basic components was revealed, the critical analysis of which made it possible to deepen the understanding of their content, taking into account the influence of risks and threats, namely: «innovation» is the final type of activity, the result of which is the introduction of innovations that become possible in the conditions of overcoming the risks of the external and internal environment, in the form of new or improved existing technologies, products, services or other organizational and technical solutions that have safety, economic, social, scientific and technical, ecological and other effects ; «investments» - temporarily free funds of the investor, their maximum diversification in conditions of increased risks and placement to obtain benefits in the future. Detailing the content of the mentioned concepts became the basic construct for defining the concept of «innovation and investment potential» as a set of objective conditions of the country's development, its characteristics that contribute to the attraction of investments in the innovation process and make their multiplication possible in conditions of increased risks of the external and internal environment with the aim of the development of knowledge-intensive industries, the increase in the production of goods with a high content of added value and, ultimately, the improvement of economic, social, technological, and environmental effects in society through investments in scientific and technological progress and the development of the business environment.
It is proved that the innovation and investment potential are characterized by such interrelated and interdependent stages of its reproduction cycle as formation, implementation, use, preservation, and development.
The sequence of assessing of innovation and investment potential is outlined: first, defining the goals and tasks of assessment of innovation and investment potential, the existing methodological basis of assessment and foreign analogs; secondly, the study of influencing factors on the formation and implementation of innovation and investment potential on a short-term and long-term basis; thirdly, carrying out a SWOT analysis of the innovation and investment potential and forming a set of evaluation indicators. Development of methods for assessing investment attractiveness; formation of a complex of evaluation indicators in terms of economic, innovative, labor and resource-infrastructural components; determination of the integral indicator of the level of innovation and investment potential; fourth, determination of strategic guidelines for the implementation of innovation and investment potential of Ukraine.
The key priorities for maximizing digital transformations in Ukraine are proposed as the basis for the development of innovation and investment potential.
The carried out assessment of innovation and investment potential made it possible to draw the following conclusions: the level of innovation and investment potential of Ukraine for the period 2009-2021 is estimated to be high, but has a tendency to decrease; the components of the index confirm the high level of the components that form it: the high level of the economic component (0.8591), innovative component (0.8722), infrastructure-resource (0.8622) and labor (0.9095) component; the difference between the indices ?ІІП (calculated according to f.6) and ?ІІП∗ (calculated according to f.12) is 21.37 %, which may indicate taking into account the synergistic effect of the joint influence of the indicators that form it.
It is justified that the transformation of the investment potential into an effective resource for the development of the economy, the stimulation of the innovative vector of the development of Ukraine is expedient through the development of a comprehensive innovation and investment strategy, the implementation of effective organizational and economic mechanisms for its implementation, the elimination of intersectoral and interregional imbalances in the volume of investments, export support, and the use of diplomatic channels on the promotion of Ukrainian goods on export markets.
