Dissertation work is a theoretical and pedagogical study of the problem of
professional training of future graphic design specialists in institutions of higher
education in the PRC.
The specified problem is actualized by a number of contradictions between:
- the need of the state in specialists with a high level of design culture and the
imperfection of professional training of the corresponding specialists in the system of
design education, contradictory approaches to the teaching of graphic design in the
PRC:
- the need for development of the design education system and insufficient
development of the structure, content and organizational and pedagogical support of
design specialists’ professional training;
- the traditional system of future specialists’ professional training in graphic
design in the People’s Republic of China, which is due to classical approaches towards
education, and the need to apply modern pedagogical achievements, providing
implementation of integrative links between academic disciplines (orienting the whole
learning process to objective creative determination) aimed at promoting the design
culture of future specialists in graphic design, readiness to organize project activities;
- the need of the Ukrainian scientific community in obtaining knowledge about
the content, technologies, and methods of graphic-designers’ training in China’s higher
education institutions and the lack of reliable information sources accessibility.
The revealed contradictions and the need to address them motivate the relevance
of the study, the problem of which consists in striking a balance between traditions and
innovations in the professional training of future specialists in graphic design in China,
the balance between understanding the basics of Western and Eastern pedagogy The following criteria of future specialists’ professional competence in graphic
design in the process of artistic and design activity have been identified: the cognitive
criterion (formation of professional knowledge required for graphic design
development), the motivational and value-based criterion (intrinsic motivation for
professional activity, understanding of the acquired knowledge value in society’s
aesthetic development), the activity criterion (artistic and design skills, ability to
engineering design, etc.), the reflective and evaluative criterion (ability to analyze,
control and adequately assess one’s own potential, possess skills of self-reflection, selfimprovement), the social criterion (to show readiness to cooperate professionally, to
master perfectly business and interpersonal communication, etc.), the personality
criterion (striving for professional growth, formation of analytical thinking, creativity,
responsibility). The selected criteria make it possible not only to gain information about
the effectiveness of the proposed forms and methods of training for professional
activity, but also to clearly analyze the dynamics of skill development, assess the level
of professional experience formation at each stage of graphic designers’ training.
The experience in future graphic designers’ professional training in higher
educational institutions of China is summarized. The directions of implementing the
Chinese ideas on professional training of future graphic design specialists on the
example of application of the author’s integrated course “Fundamentals of Creativity
in Graphic design,” which combines the Chinese stylistics with the European one,
including Ukrainian design traditions, were determined.
Scientific novelty and theoretical significance of the dissertation work consists
in the fact that for the first time a holistic study of the problem of professional training
of future graphic design specialists in China’s higher education institutions is
conducted; the terminological field of research (“design”, “graphic design”,
“professional competence”, etc.) is specified; the approaches to defining the essence of
key research concepts are revealed; it is established that the term “design” is new for
the Chinese educational system and synonymous to the phrase “artistic design” and
associated with the language peculiarities; “graphic design” is a separate field of artisticand design activities, which is based on the creation of visual messages distributed
through mass communication and as the visual language of the information society of
the 21st century is comprehended in the study from the perspective of visual and design
activities.
