In modern business conditions, when globalization processes, war, economic turbulence, structural changes in market relations, resource constraints and growing uncertainty require organizations to be flexible, adaptable and able to respond quickly to external challenges, organizations in various fields of activity are faced with the need to revise their strategies, optimize processes and find new approaches to ensuring competitive advantages. In conditions of uncertainty, competitiveness management taking into account the stage of the organization's life cycle becomes of particular importance, which allows for a timely assessment of its current state, identifying key threats and forming effective mechanisms for adaptation and development.
The purpose of the dissertation is to improve the theoretical foundations and scientific and methodological approaches to competitiveness management in the organization's management system taking into account the life cycle factor.
The dissertation explores the prerequisites for assessing the overall level of competitiveness of organizations and influencing factors. The main ones may be related to the entry of a business into foreign markets or the desire to reorient the business. It was determined that one of such factors, which is insufficiently researched and requires additional substantiation, is the life cycle of the organization and individual stages of this cycle. The conducted bibliographic and cluster analysis of the concepts of "organizational competitiveness" and "organizational life cycle" allowed us to highlight the fact of the presence of a direct connection between life cycle theories and competitiveness, to identify the nature of the origin of conceptual connections. Additionally, the dynamic aspects of transitions between the stages of the LCC were reflected with the obligatory presence of changes during these transitions.
Based on the analysis of exogenous and endogenous factors of organizational competitiveness, a schematic-theoretical approach to defining the concept of "organizational competitiveness" was developed, taking into account the influence of exogenous and endogenous factors, morphological features, organizational ecology
Within the framework of the work, the factor of the life cycle of the organization, the phenomena of organizational fertility and mortality were investigated. The concept of organizational ecology and the age-related factor were considered to explain the variations in organizational mortality. The models of organizational mortality and the factor influence on this indicator were analyzed. The reasons that increase the level of organizational mortality and inhibit the reliability of the activities of firms/enterprises were investigated. The level of organizational mortality and birth rate in the countries of Eastern and Western Europe in the period from 2008 to 2018 was analyzed using statistical information from the Organization for Economic Cooperation and Development (OECD). The key factors of the increase and decrease in the mortality rate in individual countries were identified.
In the course of the study, a statistical analysis of the state of organizational demography in Ukraine for the period 2013-2021 was conducted, in which the determinants of dynamic changes in organizational mortality and birth rate were identified: a sharp jump in organizational mortality in 2014 was due to the mass closure of both small and medium-sized and large enterprises in the territories of the occupied regions; further lack of access to statistical data of the regional Departments of Statistics of the occupied and annexed territories; stabilization of the economic situation in 2016-2018 after the military occupation of the Autonomous Republic of Crimea and parts of the Donetsk and Luhansk regions by Russian troops; the complexity of running a large business, a high financial burden on employers due to the increase in the social security contribution and minimum wage, the transition to the "shadow"; simplification of small business registration and reduction of bureaucratic pressure on individual entrepreneurs.
As a result of economic and mathematical modeling of the assessment of the factors influencing organizational mortality and resilience, trends were identified and statically confirmed (an increase in GDP per capita by 1 leads to a decrease in the level of organizational mortality by 0.04; an increase in emigration by 1 leads to a decrease in the level of org. mortality by 0.003; an increase by 1 of the factor "Worked hours per week of full employment" leads to a decrease in organizational mortality by 223.62).
