USTYMENKO L. The realization of cultural and educational potential of tourism in organization of leisure of the youth.

The dissertation is devoted to determination of the historical and theoretical preconditions for formation the tourism as social and cultural system, its modern state, tendencies of development. The main functions of tourism in the society and its influence on the individual's priorities related to leisure arrangement are under consideration. Status quo of the tourism in Ukraine, its peculiarities and main development trends are analyzed based upon quoted data of sociological research. The social and cultural aspects of the realization of cultural and educational potential of tourism are revealed; the peculiarities and laws of its functioning are determined, the priority value of tourism among the other social and cultural institutions in organization of leisure of the youth, its integrated structure, and multifunctionality are convincingly proved; the principles, functions, among wtich are: recreational, cultural, educational, pedagogical and ecological; directions and technologies, models of cultura l, educational and leisure activity of different types of establishments of tourism.