Samusenko O. Mythopoetical sources of suggestion in the Russian TV texts.

The dissertation deals with the study of mythopoetical sources of suggestion in the literary texts and TV texts of different genres, styles, address directivity. Mythopoetical hypostasis was described and the core of linguomythopoetical meanings of the images of "water", "fire", "dragon", "bear", "deer" was formulated. The objectivization of these images in prose texts and in drama texts as well as in their TV versions was examined. Extensional-intentional variation of the images was investigated and the peculiarity of their functioning in literary texts and in TV texts was analysed. The conception of "diachronic inertia" was introduced and mythological role of the suggestor was analysed. The investigation showed that mythopoetical senses presented in literary texts are preserved in their TV versions and also exist in publicistic TV texts and in texts which are addressed to children. The methods of ruling mass consciousness are based on actualization of mythopoetical senses, the main method being "mythologization of senses" on both verbal and non-verbal levels. The idea of regulative-suggestion function of mythopoetical senses in TV texts has been further developed.