Kasyanova D. "Social and economik Development of Market of Educational Services"

Object of research: system of higher educational institutions which carrils out activity in the market of educational services. The purpose of dissertational work is development of recommendations on improvement of activity of higher educational institutions as directions of social and economic development of the market of educational services. Methods of research: a dialectic method of scientific knowledge, general scientific methods of knowledge: methods of the analysis and synthesis, methods of the comparative analysis and generalization of the data, the system approach. Theoretical results: development of theoretical positions and practical recommendations on research and an estimation of market condition of the higher economic education, revealing of the basic tendencies of development of the market of educational services and modern lines of development of a labour market. Practical results: The received results allow to increase efficiency of educational activity both not state, and the state higher educational institutions which prepare for experts of economic specialities and to provide the decision of specific targets on the basis of use of market toolkit. Scientific novelty: it is revealed, that the level of an economic condition and an educational level are interdependent elements of social system; it is established, that prospects of economic and social development of Ukraine appreciably depend on processes of reproduction of the human capital and capital investments in sphere of education; the system of an estimation of quality of educational service which use allows to determine is developed and approved, what making services most significally influence a degree of satisfaction of the consumer the given services; the technique of definition of influence of an educational level of the personnel on occurrence of risk of absence of demand for a product of activity of the enterprise is advanced; the model of management of the high School Center of assistance to employment of graduates is offeredand proved; methodical approaches to formation components of image of a higher educational institution as subject of the market of educational services are determined with the purpose of objective representation about a higher educational institution. A degree of introduction: substantive provisions of the dissertation have been used in activity of Donetsk state academy of management Ministry of Education and Sciencils of Ukraine and Donetsk Economic and Humanitarian Institute, Deportment of education and a science of Donetsk oblast adminisration, Personnel Agency " Professional ", Joint-Stock Company DF " Orlan - Beverigis ", Industrial and Investment company "Ukrpodshipnik". Sphere of use: interbranch.