Object of research - processes, which arise between the employed workers, employers, trade unions, local bodies of management in the field of manufacture of the goods and services. The purpose - deepening of conceptual situations and methodology of creation of models and mechanisms regulation of the social - labor attitudes in region, which lay on the basis of normative system, development of parameters of norms of needs(requirements) and index of quality of social - labor potential of region. Methods: mathematical modeling, analysis, synthesis. The theoretical result - formulated and proved scientific situations and recommendations forms the basis for the decision of scientific - practical problems of regulation of the social - labor attitudes in the regional market of job. The scientific novelty - is specified the economic contents and essence " of the social - labor attitudes " in conditions of the regional market of job; Social - labor potential of region ", " an index of quality of social - laborpotential of region ", " normative regulation of the social - labor attitudes on a basis "is entered into a scientific revolution of concept "; the estimation of functioning of the social - labor attitudes at national and regional levels in dynamics is carried out which has enabled to find out action of the positive and negative factors in region in aspect of such basic compound social - labor attitudes as employment, payment of job etc.; the certain basic directions of improvement of the social - labor attitudes on equal of area, region, area, industrial economic systems; the formulated offers of the author concerning improvement of system of information, economic and organizational maintenance, creation of monitoring of the social - labor attitudes in region on the basis of the account of the reasons of a dissatisfaction of the workers; For the first time offered system of parameters of an estimation, control and management of development of the social - labor attitudes, which can be used in the regional market of job; the system unites economic, financial, parameters of socio economic conditions of job; the criteria and parameters estimations of a dissatisfaction with the social - labor attitudes for account of an integrated index of a social pressure and election of strategy the decision of the conflicts are proved; the further development has received grouping the factors of influence on the social - labor attitudes on external and internal, which has permitted(solved) to develop system of parameters of functioning of the social - labor attitudes in the regional market of job; The mechanism of interrelation microeconomic regulation of the social - labor attitudes is offered, that includes ecological, labor and legal systems, the regulation in which is carried out in view of needs and legislative - legal specifications; for the first time is determined, that the normative system in the mechanism of regulation of the social - labor attitudes in region is based on normative norms of social needs and state guarantees; the system of the specifications for regulation of the social - labor attitudes in region is advanced which provides use social, labor, economic, ecological an index of quality of social - labor potential of region, a technique that is possible to apply in practice the robot of bodies social management of region. Sphere of application - certain methodological approaches and models of the social - labor attitudes used for a scientific substantiation and preparation by higher bodies of state authority of the documents legislative and normative character focused on the decision of modern problems of regulation of the social - labor attitudes
