Vasiljeva L. Social and Philosophy Conception of Advertisement

The object of research is the phenomenon of advertising and its characteristic displays. The aim of research is the conceptually-analytical understanding of advertising as the multidimensional social phenomenon. The methods of research: system, historical, extrapolation, modelation. Basic results. Bases of socially-philosophical conception of the phenomenon of advertising are developed. The problem-formative approaches in relation to a publicity process in socially-humanitarian knowledge are characterized and communication of strategies of advertisement with other types of human activity is showed. The maintenance of the concepts «advertisement communication», «advertisement product», «advertisement creation» and their value in the comprehension of the phenomenon of advertising on the whole is displayed. Intercommunication of the modern advertising with a mass culture and daily occurrence is described.