Utuyzh I. Implementation of the Educational Potential of a Person in Information Society

Object of research - metatheoretical models of optimising object and subject lines of social determination of aesthetic-cognitive processes in a socium, which is being reformed in the direction of its humanisation and democratisation. The purpose of research – deconstructing pre-postmodern social-cognitive paradigm's a-symmetrical categorial oppositions, whose un-solvability makes it impossible to develop effectively the theoretical problems of optimising the influence of social changes upon the state of aesthetic consciousness of Ukrainian society. Methods of research – configurativisation, re-conceptualisation, deconstruction, ascension from abstract to concrete, quantification, modelling. Theoretical effects and novelty - it has been proved that social determination of aesthetic consciousness is a provision of certain objective and subjective social factors for anthropocommensurable emotive-aesthetic form of social ideas' truth. Practical effects and sphere of use – the materials can be used while creating programmes of optimising Ukraine's spiritual-aesthetic life, while doing researches on social-aesthetic semiosis as a producent of socio-cultural senses, and while creating high school courses in social-philosophical problematics.