Yatsenko R. Modelling of a price policy of the enterprise in conditions of a non-stationary envoronment

The object of the research is processes of enterprise price policy formation; the purpose of the research is designing a set of economic and mathematical models of enterprise price policy formation which allows to determine an efficient pricing strategy under the interaction of inside and outside environment factors, to develop a number of tactical moves aimed at supporting the pricing strategy; the methods and the instruments of the research are system analysis, expert analysis, methods of taxonomy, analysis of time series, cluster analysis, econometric methods, discriminant analysis, scenario methods of modeling; the theoretical and practical achievements are as follows: the complex of models of enterprise price policy formation, the complex of models to prognosticate enterprise market position, the models to prognosticate inside and outside environment factors, models of choosing price strategy under non-stationary environment are improved; the script models of price policy formation and the systemof managing enterprise price policy are further developed; practical application of the results obtained lies in the fact that theoretical elaborations presented in the dissertation are turned into practical suggestions and implementation scripts. Application of the elaborations proposed enabled analyzing the state of forestry markets in Kharkiv oblast' as well as factors influencing the choice of enterprise pricing policy; carrying out analysis of enterprise market position and, as a result, determining effective pricing policy strategies and tactics. The objective and degree of implementation are introduction of elaborations into practice of state-owned enterprises such as Isjums'ke Lisove Hospodarstvo (the town of Isjum), Krasnograds'ke Lisove Hospodarstvo (the town of Krasnograd), Zmiyivs'ke Lisove Hospodarstvo (the town of Zmiyv); the area of implementation covers application at enterprises and organizations of various industries, educational process.