Kryvobok Y. Political Advertising in French Mass Media: Pragmatical, Communication and Genre Aspects.

The thesis is devoted to the linguistic study of French political advertising texts. The paper aims to describe characteristic features of political advertising, to determine the main communication components of political advertising and to analyze the peculiarities of their interaction. The work defines the specific features of advertising texts connected with illocution and perlocution. The thesis also investigates the key strategies and tactics that contribute to the efficiency of political advertising. The study of French political advertising texts made it possible to describe two levels of information: explicit and implicit. The most effective is the conceptual information; the classification of the political concepts contains 4 groups. One of the most important constituents of the informational space is a political metaphor that is classified in 16 types. The expressive function of political advertising is realized due to the means of expressive syntax. The thesis investigates four genres of political advertising: slogan, political speech, interview and negative political advertising. Their peculiarities are compared.