Tepenchak T. Aesthetic-cultural aspect of consciousness manipulation

The thesis is devoted to the investigation of consciousness manipulation in the aesthetic-cultural aspect. Manipulation, leaving the sphere of technological application, is striking deep roots into spiritual-aesthetic and artistic sphere of society. Uniting people by hypnotic influence, infection and suggestion it forms people into artificially organized variety of the masses. Transformations in the sphere of culture and aesthetics and gradual development scientific and technological progress since the beginning of the XX th century caused the prerequisites of the manipulation influence in the artistic-aesthetic sphere. In its turn, aesthetization of the environment, confirmation of mass culture and metamorphoses of aesthetic categories, became the main levers of the manipulation influence. Information space became the means of spreading of the manipulation technologies and the condition of the mass formation. The urgency of this investigation is caused by the necessity of learning of the manipulationconcept through spiritual and aesthetic values.