Olijnyk N. Substantiation of marketing research and promotion of medicines applied in ENT- practice.

The thesis deals with marketing research of medications applied in ENT- practice. The consumers' profile has been studied. The affiliation of R-01medicines to different regulatory lists has been described. The price analysis of medications applied in ENT- practice has been carried out. The stratification of R-01 medicines was performed in different price-segment groups. Medical representatives' questionnaire about the importance of increasing factors of their activity efficiency was conducted. ENT-doctor's questionnaire about following criteria at the choice of medications was carried out. The thesis is devoted to the directions of developing of scientifically based recommendations concerning the optimization activity in promoting medicines applied in ENT- practice. Methodical recommendations "The estimation of efficiency of medications applied in ENT- practice" were published.