Kovnerov O. Professional virtues as a factor of stability of business stuff (social - philosophical analysis).

The object is professional relations in business collectives. The aim is the social philosophy research the professional virtues in the context of modern communicative philosophy. The theoretical basis of the research is formed by legacy of both ukrainian and foreign philosophers who created methodological branch of the modern social communicative philosophy. The analysis of professional virtues as a factor of business stuff stability is conducted through such aspects as contradiction between actual reality of social life and social system, search for the ways of correlation between professional and universal virtues, problem of reasoning the process of communication, and other methodological means of modern communicative philosophy. The dissertation reveals that business stuff, viewed as certain degree of social body maturity, possesses the following three possible modes of its normal development: harmony, progress and social balance, which are essential components of stability. The dissertation includes professional virtues typology, conducted according to the criterion of communicative processes (discourse, communicative act, autocommunication). The statement of inner contradiction between inner intentions determining professional activity is proved to occur as "paradox of professionalism". Application spheres are optimization of social mutual relations and training courses.