Zelenko O. Theoretical and methodological principles for forming of enterprise social responsibility strategy

The object of study - socio-economic processes on enterprise and its external environment. The aim of study - intensification of theoretical and methodical principles and practical recommendations development referring to formation of social responsibility strategy. Methods of study - systematical approach and structural and logical analysis, methods of analysis, synthesis, generalization, questionnaires, interviews, rankings, financial analysis, round table, structural logic simulation. The practical significance of results lays in the fact that described in the dissertation theoretical concepts, developed approaches and got results are brought to the level of methodological positions referring to social responsibility formation. Scientific novelty of results lies in the fact that it was the first time when basic positions of enterprises social responsibility implementation model was defined; methodical approach referring to estimation of social responsibility implementation effect based on dynamics of Goodwill cost according to excess earnings method was suggested. Fundamental organizational and economic components of social responsibility process implementation in terms of a systematic approach; analytical tools of social responsibility catalysts formation identification; system of enterprises social responsibility indicators availability - were improved. Further developments have got: the definition of "enterprises social responsibility" meaning; the concept of social responsibility; the procedure of social responsibility strategy formation, development and implementation.