Shtapauk H. Mechanism for implementing social policies by enterprises in terms of the stratification of society

The dissertation summarizes the role and tasks of enterprises carried nenni social policy in Ukraine in terms of stratification of society in the direction of social equilibrium prices of goods for consumers. Methodical approaches to consumer preferences attractors of different strata of consumers. Investigated and presented in the form of regulations impact on the consumption of general socio- economic factors and factors of enterprises. The dynamics of daily and monthly consumption of goods with presentation of results as attractors of consumer preferences. A parametric model of the influence of consumer preferences stratified society in the consumption of goods. The method of social stratification of society in the consumer market on the basis of differentiation of consumer preferences of different groups . The mechanism of establishing social equilibrium prices based on the best possible discounts to consumer prices.