Volynets O. Communicative Pragmatics of advertising as an aesthetic phenomenon of mass culture

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U001754

Thesis Registration Form

0415U001754.pdf

Applicant for

Specialization

  • 09.00.08 - Естетика

10-04-2015

Specialized Academic Board

Д 26.053.21

Essay

The dissertation is a philosophical and cultural studies communicative pragmatics advertising as an aesthetic phenomenon of mass culture. Defined central category sociopragmatics advertising - "thing" and "service" as the backbone of mass communication factors. The characteristic of the evolution of advertising discourse in the context of the formation of institutions advertising. Advertising messages are analyzed in the communication field stylistic modern, avant-garde, post-modernism. Determined the specific communicative functioning in the context of other advertising practices culture, including fashion and design.

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Files

aref.doc

dis.doc

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