Dmytriyev V. Management of the quality of marketing activities of higher educational establishments of ІІІ-ІV levels of accreditation

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U003559

Thesis Registration Form

0415U003559.pdf

Applicant for

Specialization

  • 13.00.06 - Теорія і методика управління освітою

25-05-2015

Specialized Academic Board

К 73.053.04

Essay

Thesis is devoted to the problem of management of marketing activities at higher educational establishments of ІІІ-ІV levels of accreditation. The essence of marketing in the system of higher school was revealed in the thesis, as well as the contents, the structure of marketing activities and strategies, employed at higher educational establishments. It is substantiated the concept of marketing management of higher educational establishments of III-IV levels of accreditation. The efficiency of the system of management of quality of the marketing activities was worked out and experimentally checked.

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Files

aref.pdf

dis.pdf

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