Demchuk N. Derivational and Taxonomic Characteristic of Marketing Activities Term System in French Language

The thesis analyzes the system of marketing activities terms in the French language. The main attention is focused on the theoretical principles of terminology as a lexical and semantic subsystem of the general language; the determination of its conceptual and lexical inventory; the formulation of the basic methods of term system research; the identification and the analysis of the most popular tendencies of terminological derivation; grouping of the principal taxonomic features of terminology systemacy; the description of the semantic potential and functional peculiarities of terminological expressions; the differentiation of basic and supporting concepts system as well as the subconcepts of marketing activities term system; the presentation of terms corpus and its structural and semantic and system characteristics as a "passport".