Rudych L. Human potential of consumer cooperatives as a factor of providing the quality of life in rural areas.

Object - the human potential as a factor of development of consumer cooperation and the quality of life of the rural population; goal - to deepen the theoretical and methodological foundations and development of scientific and applied recommendations for the formation and use of human potential of consumer cooperation in the context of ensuring the quality of life of the rural population; methods - abstract-logical, retrospective analysis and synthesis, classification and typology, economic and statistical, graphic-analytical, economic-mathematical modeling, system analysis; the composition of human potential has been defined; the essence of the socio-economic concepts of "human potential of consumer cooperatives", "social responsibility of consumer cooperatives" has been clarified; the methodical approach to determine the level of human potential of consumer cooperatives in the context of the quality of life of the rural population on the basis of theoretical reasoning of integrated assessment has been suggested; conceptual bases of formation and use of human potential, aimed at the development of consumer cooperatives and the quality of life in rural areas were further developed; methodological approaches to building optimization model of human development of consumer cooperatives have been substantiated; the current strategy of social responsibility of consumer cooperatives as part of forming human potential and providing the quality of life in rural areas has been formed; the results of the research are implemented into an economic practice.