Trostianska K. Simulation evaluation in the management of reputational risk intermediary companies

Object: management of reputational risk intermediary companies. Purpose: the development of theoretical and methodological approaches and practical recommendations for the evaluation and management of reputational risk intermediary companies on the basis of construction and application of economic and mathematical models. Methods: theoretical generalization, system analysis, a method of growing pyramidal networks, the method of relations of similarity of pattern recognition theory, the mathematical apparatus of graph theory and cognitive modeling, impulse modeling, scenario analysis, express survey and observation, method of fuzzy logic. It is offered: first: the assessment modeling concept in managing reputation risk intermediary company was developed, which is based on the on the models of knowledge representation, pattern recognition and cognitive modeling, that allows to estimate the level of reputational risk and to develop management solutions for its reduction; it is improved: modeling toolkit of reputational risk assessment; management system of reputational risk intermediary companies; gathered subsequent development: systematization of the main approaches to the definition of reputational risk of the enterprise as an economic category; determination of economic categories "reputational risk intermediary companies"; methodical approach to determining the factors affecting the level of reputational risk intermediary enterprise. Sphere of the use: intermediary companies.