Kostiuk V. Scientific substantiation of socio-economic principles of commodity policy management of pharmaceutical enterprises

The dissertation is devoted to the scientific substantiation of the socio-economic principles of the management of the commodity policy of pharmaceutical enterprises by carrying out complex marketing researches, assessing and forecasting the state of the market for nonsteroidal anti-inflammatory drugs (NSAIDs), taking into account the competitive potential of medicines, their proven effectiveness and economic affordability for the population. The methodical approaches to conducting an assessment of the competitive positions of NSAIDs on the pharmaceutical market of Ukraine have been developed and analyzed on the example of NSAIDs. For the purpose of substantiation and correct formation of the production program for pharmaceutical enterprises, for the first time, a method for forecasting the capacity of the segment of the NSAID market with the definition of factors influencing its size, based on the correlation analysis and multiple regression, was worked out on the example of the preparations of the group of dexketoprofen. On the basis of summarizing the results of the research, the model of justification of expediency of launch the new drug to the market that can be recommended as an effective support system for making a grounded decision in marketing for pharmaceutical company, which will reduce costs and significantly improve the efficiency of its operations.