Osiukhina M. Media and information literacy as a component of modern information and communication exchanges (national concept in the context of world experience)

The object of the research is information and communication exchanges, which promote the development of media and information literacy of the audience. The subject is the factors, principles of formation, specificity of adaptation in Ukraine of the journalistic (interactive) concept of media education. The dissertation is devoted to the study of the role of media and information literacy in information and communication exchanges. The dissertation work was developed using analysis, synthesis, statistical and descriptive methods, also used comparative-historical, analytical methods of classification and typology. There has been further development - approaches to the development of formal and informal media education in Ukraine. The Ukrainian journalistic (interactive) media education concept has been proposed and substantiated. Materials of the research can be used in scientific and teaching activity, and some results of the dissertation research can be used by mass media for media education activities, which will increase the information consciousness of the audience, the level of its media and information literacy, increase of loyalty and trust in the media, conducting media education activities.