Bella M. Social-communication peculiarities of hypertext

The object of the research is the hypertext. The subject of the research is the social-communication peculiarities of hypertext. The aim of the research is to uncover the essence of social-communication peculiarities of hypertext. The research revealed the theoretical aspects of the hypertext as a factor of social communications. The communication nature of hypertext was determined on the basis of working out theoretical approaches to the problem of specifying the concept of hypertext as a communication factor of the virtual community. The study of trolling as a form of hypertext activity and mashups and memes as hypertext applications made it possible to analyze the specifics of the communication forms of hypertext activity in a virtual communication environment. Particular attention was paid to the analysis of the Internet meme as a hypertext form of content distribution. The scientific novelty of the obtained results is determined by the latest approaches to the analysis of the problem of the functioning of hypertext and the hypertext form of content distribution in social communications. When solving the tasks in the dissertation for the first time within the framework of the science of social communication, the complex analysis of hypertext functionality was performed, the generative aspects of hypertext as a functional factor of the virtual community were designated, trolling, network manipulation and web applications as communication forms of hypertext activity were analyzed, typological and communication characteristics of the Internet meme as a hypertext form of content distribution were studied. Scientific approaches to the definition of hypertext as a form of distribution of content in a virtual communication environment were improved. Theoretical studies of the functioning of hypertext in new media have been further developed. The theoretical significance of the dissertation is in developing of theoretical aspects of the functioning of the phenomenon of hypertext in the science of social communication, the theoretical development of the functional model of hypertext as a multivariate form of content. The practical significance of the dissertation lies in the possibility of using the materials and conclusions of the dissertation for further study of the essence of social and communication features of hypertext at the level of modeling of the convergent development of new mass media. The materials, conclusions and recommendations of the dissertation can supplement the content of the courses on the theory of social communications for students of specialty 061 Journalism; field of knowledge 06 Journalism.