Melnyk N. Economics and Mathematical Modeling of the Distribution of the Retail Market of Computer Equipment

The dissertation is devoted to the solution of the actual scientific task of development of approaches and complex of mathematical models for display and optimization of distribution processes of computer equipment domestic retail market. The current state of development of the computer equipment domestic retail market is analyzed. Its structural features are identified, which indicate that it is a contestable market. The analysis of existing methods of retail markets modeling is carried out. A concept for displaying and optimizing distribution processes in the computer equipment retail market is proposed. The concept is based on the methods of construction of discrete dynamic models and game-theoretic models. Approaches to the construction and optimization of dynamic distribution models of the computer equipment retail market have been developed under the conditions of its constant structure and under different conditions of its change. Appropriate dynamic models were built. A game-theoretic approach to modeling the distribution of the retail market for computer equipment has been proposed. The game models of distribution of this market have been built for both clearly defined conditions of its functioning and under uncertainty. Recommendations for choosing the best solutions for sellers have been developed.