Skiban O. Ukrainian Book Press of the 1990–2000s: Thematic and Typological and promotional aspects

The research contains the systematized information on the formation of the Ukrainian editions of the book print media segment in the recent history, obtained on the basis of the analysis of press releases of the appropriate type, published during 1991–2009. The typological, functional and genre-thematic features of Ukrainian book press releases, which were published at the turn of the XX–XXI centuries, have been analysed, their promotional potential has been characterized, the place in the history of the Ukrainian editions has been determined. The scientific novelty of the thesis is that as a result of the research for the first time: the features of the formation of the Ukrainian book editions of the given period have been revealed: in this process two stages have been singled out – the 1990s and the 2000s, characterized by different economic and sociocultural preconditions, specifics of changes in the media system, in the literary process, in book publishing area that influenced the specific typological features of the development of the mentioned type of editions.