Onyshchenko S. Models of the system of marketing of maritime transport enterprises

Українська версія

Thesis for the degree of Doctor of Science (DSc)

State registration number

0510U000588

Applicant for

Specialization

  • 08.00.11 - Математичні методи, моделі та інформаційні технології в економіці

08-06-2010

Specialized Academic Board

Д 41.060.02

Essay

Object - marketing activities of sea transport enterprises at the corporate level and the level of strategic business units; the aim is improving the efficiency of maritime industry by developing the theoretical and methodological bases of the organization of marketing and related models that provide its operation; methods - nonlinear programming, probability theory, mathematical statistics; novelty - the first time a complex mathematical and economic models and methods of operation of marketing system of marine transportation companies; results - complex models and methods of marketing research and develop marketing solutions for maritime transport companies at the level of individual business - direction and businesses in general; the application are transport industry, educational process, development of state budgetary research topics; the field is transport.

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