Shabelnyk T. Models of Marketing Oriented Management of a Pharmaceutical Enterprise

Object: marketing-oriented management business processes of the pharmaceutical company. Purpose: the development of theoretical and methodological foundations and concepts of the business processes modeling of marketing-oriented management pharmaceutical company and the complex economic and mathematical methods and models to make informed management decisions aimed at increasing pharmaceutical company economic efficiency. Methods: system analysis, logistics and adaptive management, marketing and statistical studies, economic and matematichekogo simulation, system dynamics, functional modeling IDEF0, ER-diagrams, decision theory. It is offered: first: the concept of business process modeling marketing-oriented management pharmaceutical company; model classification of dynamic range of pharmaceutical products; system-dynamic model control business process management marketing-oriented pharmaceutical company; it is improved: categorical apparatus, which specifies the characteristics of the pharmaceutical market objects and subjects according to their classification groups; theoretical and methodological approach of defining classifications of pharmaceutical products; principles marketing-oriented management business processes of the pharmaceutical company modeling; complex for mathematical economic models of the pharmaceutical retail chain enterprises management; gathered subsequent development: system-dynamic model of managing dynamic inventory of pharmaceutical products; functional model of business process modeling marketing-oriented management pharmaceutical company; Conceptual approach to building information systems for decision support in managing marketing-oriented pharmaceutical company; infological model of information decision support systems in marketing-oriented management pharmaceutical company; method promoted by assessing the economic introduction effect of the business process modeling marketing-oriented management pharmaceutical company concept. Sphere of the use: pharmaceutical and commercial company.