Object of research: processes of socialization of tourism. Purpose: substantiation of theoretical and methodological principles and practical recommendations for the formation and implementation of the social doctrine of tourism at the present stage of development of Ukraine. Methods: historical-logical, systemic, grouping, analysis and synthesis, decomposition, structural-functional, generalization, mathematical-statistical, program-target; cartographic; modeling. Novelty: for the first time the theoretical and methodological principles of analysis of the social doctrine of tourism are substantiated, the role of the national idea (set of national values that allow to form a nation within the state, preserve its gene pool and cultural features) in the processes of forming the social doctrine of tourism of Ukraine is substantiated, the project of the social doctrine of tourism as the basic document is formed in the form of conceptual theoretical provisions suitable for use in practice; approaches to the study of social tourism, which differ in the reasonable expediency of reducing the derivation of the population with different income levels to tourist services, specific requirements for the organization, provision and consumption of social tourism services by distinguishing in its component structure three blocks, which are distinguished by the peculiarities of the organization and provision of tourist services, interpretation of the role of income as a key position of the author's theory of social doctrine of tourism, approaches to the study of social aspects of innovative potential of tourism development, mechanisms of strategic management in tourism by creating a structural and logical model of formation and implementation of social doctrine of tourism. ways to use innovative information and communication technologies in tourism have been improved. Scope of application: in the activities of the Department of Tourism and Resorts of the Lviv Regional State Administration to analyze the status and trends of socio-economic development of the region, monitoring and evaluating the effectiveness of social programs, Development Department of the Office of Tourism of the Lviv City Council, in the research work of the Lviv Institute University of Business and Law” in the study of social problems of tourism development in the context of European integration, Lviv Regional Federation of Sports Tourism to analyze the current stage of development of specialized tourism in the region and develop mechanisms to involve people in sports tourism of different social ages, Lviv Urban NGO "Federation of Sports Tourism "to improve the planning and organization of mass sports and tourism events and modernize training in order to create conditions for more active involvement of children, youth and people with disabilities to classes in sports tourism, in the educational process of Lviv State University of Physical Culture named after Ivan Bobersky in teaching disciplines "Organization of excursion activities", "Insurance and safety in tourism" and "Excursion" and Lviv University of Business and Law in teaching disciplines "Labor Economics and Social-Labor Relations", "National Economy", "Regional Economy".
