Romanovska A. Economic and organizational support of socially oriented business

In recent years, socially oriented business has become one of the key topics in the world of business and social sciences. This concept not only revises traditional ideas about entrepreneurship, but also offers a new approach to solving social problems. Social business combines profitability goals with a social mission, allowing businesses to effectively impact society and make a profit. However, currently in Ukraine there are no thorough scientific works or legal acts that would define the concept of socially oriented business and outline the organizational aspects of its activity. The necessity of defining, substantiating and outlining the perspectives of functioning determines the relevance of the research topic. The main goal of the study was to identify optimal approaches to increase the efficiency of socially oriented business, taking into account modern trends and market requirements.