Sattam Y. Modelling and information tools for support of enterprise marketing activity

With the purpose of systematization and classification of marketing and market information the system of key indexes of efficiency of the marketing informative system is developed. For determination of the general impact of marketing on the model of diffusion the integrated vagueness estimation of influence of marketing in time to the market, as measure of perfection, efficiency and good organization of the state of marketing and market is introduced. The chart of the module of imitation - dynamic model of the system of support of decision-making management of marketing activity of enterprise is offered, that allows to improve efficiency of management of the sales of products at the market. In the work there was improved the incorporated conceptual model of scheme of behaviour of consumers at the market, model of diffusion of new product at the market, model of forcasting stages of life cycle and demand for product. The applied dissertation job rebults were used in the sphere of economic activity of the system of preliminary design of marketing dairy industry. System of preliminary modelling of market condition of milk market provides possibility to estimate the level of marketing activity on the enterprises of dairy industry of Ukraine and to give recommendations as to its further introduction in Jordan.