Kotenko T. The Social Dimension of Recreation and Tourism

Object - social aspects of the operation and development of recreation and tourism; goal - to justify of theoretical and methodological principles of securing and strengthening of the social purpose of recreation and tourism in Ukraine; methods - system-structural analysis, analysis and synthesis of quantitative and qualitative analysis, economic and mathematical modeling, comparison, theoretical generalization; novelty - improved conceptual bases of research the social dimension of recreation and tourism by means of selection and disclosure of the contents of social effects; methodological approaches to assessment of the social impact of recreation and tourism sphere, which are presented like a matrix of social diagnosis, are developed; according to the criteria its social outcomes are systematized and differentiated: the direction of impact (internal and external, direct and indirect actions), the term (current, medium- and long-term), levels (local, regional and macroeconomic). The proposed matrix allows not only execute current monitoring, but also to plan the development of recreational and tourism sphere on the basis of the establishment of socially important social goals. Opportunity to improve the socio-economic impact of the functioning sphere of recreation and tourism in Ukraine is grounded due to: development and implementation of socially oriented state strategy of development, improvement of state regulation in the direction of continuous monitoring of the achievement of socially important goals, activation mechanisms of public-private partnership, effective local government; state supporting of inbound, domestic and social tourism; supporting of small and medium businesses in the tourism sphere; developing the mechanism of coordination of local executive authorities activity and subjects of the tourist business; the results of the research are implemented into an economic practice.